Practical tips to boost your site conversions.
An email sequence is a series of pre-written, automated emails that are sent to subscribers based on specific triggers. From welcoming new subscribers to recovering abandoned carts, these sequences let you deliver the right message at exactly the right time automatically. But why does…
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Jeremiah Alsbrook
Product Marketing, OptinMonster
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High-converting landing pages don’t happen by chance. They follow time-tested best practices that balance design, psychology, and user intent. In this guide, we’ll walk through 18 landing page best practices, complete with examples, so you can create pages that attract attention and drive action Why You Need a Landing Page A landing page is a …
Do you want to understand the difference between upsell vs cross sell? Cross-selling involves offering additional products to complement a customer’s original purchase, while upselling focuses on persuading customers to buy a higher-priced or premium version of the product they initially considered. These two strategies may sound similar but there are important differences. The most effective sales tactic …
Creating a buyer persona is important for any business that wants to understand its target market and tailor its marketing strategies accordingly. The best marketers know that clearly defining your ideal customer is the key to high conversions. For example, here at OptinMonster, we understand that our ideal customers include entrepreneurs, small business owners and …
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